Pet Industry Resource: Proposal

Marketing Support
Partnership

A dedicated monthly retainer to grow Neighbor Pet Food's brand, digital presence, and customer base across search, social, and email.

Prepared For
Neighbor Pet Food
Prepared By
Pet Industry Resource
Date
October 2026
Valid Through
November 30, 2026
Total Monthly Investment
$2,500 / month
Marketing Support Tier 1, 6-month term, net 30, no rollover
What’s Included

One Dedicated Service Line

A full-stack marketing retainer covering every channel that builds Neighbor Pet Food’s brand, drives new customer acquisition, and keeps existing buyers coming back.

Service Line 01
Marketing Support Tier 1
$2,500/ MO
Full-stack marketing execution covering SEO, content, social, email, and CRM. Every channel needed to grow Neighbor Pet Food’s presence in the PNW and beyond.
Monthly Deliverables
SEO monitoring, rank tracking, on-page optimization, and backlink building targeting pet food and fresh dog food keywords each month
Blog writing and publishing: SEO-targeted articles on dog nutrition, fresh food benefits, and PNW pet lifestyle, formatted and published to the website
Social media management across CRM-integrated platforms: content planning, creation, copywriting, and scheduling
Email marketing: subscriber campaigns, subscription nurture flows, and seasonal promotions to drive repeat purchases and plan upgrades
Retail partner outreach: email sequences targeting independent pet stores in the PNW and beyond
Google Business Profile management: post updates, review monitoring, Q&A responses
Paid advertising management across Google Ads and Meta Ads: campaign setup, optimization, and performance monitoring (ad spend billed directly by platforms)
Twice-monthly sync meeting to review progress and align on upcoming priorities
Scope Definition

What This Covers

Included in retainer
SEO monitoring, on-page optimizations, and content uploads
Blog writing and publishing (up to 2 posts per month)
Backlink building and local citation management
Social media management (CRM-integrated platforms)
Email marketing campaigns and subscription nurture flows
Retail partner outreach via email sequences
Google Business Profile management
CRM setup and ongoing contact management
Twice-monthly strategy sync meetings
Paid advertising management (Google Ads, Meta Ads)
Not included (available as add-ons)
Paid ad spend budget (client pays platforms directly)
CRM usage surcharges (mass email blasts, SMS campaigns)
Photography or video production
Website design and development work
Print design and physical collateral
How We Work Together

Our Process

Foundation
Months 1 & 2
  • Onboard stakeholders and define marketing priorities for Neighbor Pet Food.
  • Audit existing website, social channels, email list, and brand messaging.
  • Define customer segments: DTC subscribers, retail buyers, and gift purchasers.
  • Build content calendar framework and social media brand voice guide.
  • Set up CRM, email platform, and analytics infrastructure.
  • Publish first blog posts and launch Google Business Profile optimization.
  • Begin retail partner outreach with initial email sequences to independent pet stores.
Engagement
Months 3 & 4
  • Launch subscription nurture email sequence to convert one-time buyers.
  • Scale social content cadence across all active CRM-integrated platforms.
  • Activate backlink building and citation cleanup for local PNW SEO.
  • Deploy first B2C email campaign to full subscriber list.
  • Expand retail email sequences to second-tier markets outside PNW.
  • Publish keyword-targeted blog posts targeting fresh dog food search terms.
Scale
Months 5 & 6
  • Optimize content strategy based on top-performing posts and keywords.
  • Build seasonal campaign around holiday gifting and new year pet health themes.
  • Strengthen email automation: win-back sequences, anniversary flows.
  • Develop case studies from early retail partner relationships.
  • Expand keyword footprint to adjacent topics: dog nutrition, raw vs. cooked, etc.
  • Evaluate channel ROI and recommend budget or scope adjustments.
  • Review 6-month results and provide renewal recommendation.
Financial Summary

Investment

Marketing Support Tier 1
Full-stack marketing execution covering SEO, content, social media, email, retail outreach, and CRM management.
$2,500/mo
Total Monthly Retainer
$2,500/mo
Agreement Details

Terms

Contract Length
6-month initial term starting from the first invoice date. The retainer can be renewed or expanded at the end of the term.
Cancellation
30 days written notice required to cancel. Either party may cancel with proper notice after the initial term.
Billing
Invoiced on the 1st of each month for that month’s services. Net 30 payment terms. ACH or credit card accepted.
Ownership
All work product (content, copy, graphics, email templates) is owned by Neighbor Pet Food upon full payment. No lock-in on any platform or file access.
Rollover
Work scope does not roll over. Each month starts fresh.
Proposal Validity
This proposal is valid through November 30, 2026. Pricing may change after this date.
Ready to move forward?
Reply through this portal or reach out directly. We’ll get a kickoff scheduled and start building the foundation right away.
tazz@petindustryresource.com